Just Type Playing Cards

Experience typography as art with Just Type Playing Cards, a modern reinterpretation of classic playing card design by legendary graphic designer Paula Scher. Working alongside fellow Pentagram designers Jeff Close and Kristin Huber, Scher has brilliantly deconstructed traditional French playing card aesthetics, stripping away all extraneous elements until nothing remains but pure, expressive typography. Each card demonstrates Scher's unparalleled ability to transform words beyond their literal meaning into visual art—or as she describes it, "Typography is painting with words." The deck showcases various typographic treatments that highlight the versatility and visual power of letterforms. These cards aren't just for play; they're a handheld gallery of work by one of the world's most influential and respected graphic designers, perfect for both card enthusiasts and design aficionados.