{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"\u003cp\u003eSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\n\nGreatness May Get You Nowhere\nFocus Groups Donts\nThe More You Say, the Less People Hear \u0026amp;\nSeeing the Forest Around the Falling Trees.\u003c\/p\u003e\u003cp\u003eListed: Martha Russel \u003c\/p\u003e\u003cp\u003eDue to variances in monitor color, and lighting, the color of some items may differ slightly from the photographs\u003c\/p\u003e\u003cp\u003eAbout us:\u003c\/p\u003e\u003cp\u003eVanessa Jane is a family-owned business based in Indiana. We sell only authentic merchandise from brand new to used, and list new inventory daily. Make sure to put us on your favorites to see what's new each day! We source all of our inventory from reputable sales channels, including: \u003c\/p\u003e\u003cli\u003eMacy's\u003c\/li\u003e \u003cli\u003eAmazon\u003c\/li\u003e \u003cli\u003eWalmart\u003c\/li\u003e \u003cli\u003eHome Depot\u003c\/li\u003e \u003cli\u003eOffice Depot\u003c\/li\u003e \u003cli\u003eLowes\u003c\/li\u003e \u003cli\u003eBuild.com\u003c\/li\u003e \u003cli\u003eAnd many more\u003c\/li\u003e \u003cp\u003e  Box G82 (OS\/Multi)\u003c\/p\u003e\u003cp\u003eListing SKU: VJ6953475801173\u003c\/p\u003e\u003cp\u003eRelisted:  by Martha Russel\u003c\/p\u003e\u003cp\u003eRelisted:  by James Cushing\u003c\/p\u003e","brand":"Vanessa Jane","offers":[{"title":"Default Title","offer_id":52343661101330,"sku":"14xS23","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0079\/2615\/3283\/files\/lf_20_282_29.webp?v=1780622832","url":"https:\/\/ralphiesfunhouse.com\/products\/selling-the-invisible-a-field-guide-to-modern-marketing","provider":"Ralphie's Funhouse","version":"1.0","type":"link"}